Custom Jewelry Design


A yellow gold bracelet featuring fine jewelry charms for a Victoria Charles Jewelry client who designed an heirloom from scratch at their Richmond, VA showroom.

Made Once, for One Person

Some pieces cannot be shopped for. Maybe you already have the stone, or the idea has been in your head for years.

Bring us a sketch, a photograph, a ring that no longer fits, or a feeling about what you want. We will sit down with you, discuss your options, and make the piece of jewelry you have been dreaming about.

Start Your Custom Project

Custom Jewelry, Made for Memories

Plenty of places will sell you custom jewelry. Most of it is a stock setting from a catalog with your stone dropped into it.

We work differently. At Victoria Charles, the same people who meet you at the start of the process are the ones who see the piece through.

We can use what you already own. Your grandmother's stones, the gold from a piece that no longer gets worn, a diamond from a ring with a difficult history, or something else altogether.

Through four decades in fine jewelry, we have cultivated long-standing relationships with select, trusted master artisans and vendors. These exclusive partnerships allow us to source rare stones, period cuts, and bespoke settings, ensuring your custom piece is crafted to the highest standard of excellence.

How Custom Design Works

  1. 1
    Consultation

    It all starts with a conversation. Bring anything you have: a photo, a Pinterest board, a piece you want to reference, the stones you want to use. We will talk about what you want the piece to do, where it will be worn, and what your budget is.

  2. 2
    Design

    We capture your vision and collaborate directly with our long-standing network of master artisans and vendors to bring it to life, ensuring every detail is crafted to your vision and the highest standard of excellence.

  3. 3
    Delivery & Fitting

    You can pick up your custom piece in our showroom. If you are interested, we can schedule an appointment with our certified-gemologist appraiser for your insurance needs.

Typical timeline: most commissions take six to ten weeks from consultation to delivery. Simple work moves faster and complicated work takes longer. If you have a date in mind, tell us at the consultation.

Start Your Custom Project

Work We Have Completed for Our Clients

  • Custom rings. Anniversary bands, signet and family crest rings.
  • Custom necklaces and pendants. We have added diamonds and gemstones to chains, designed custom lockets, charm necklaces, and more.
  • Custom bracelets. Bangles, link bracelets, and charm bracelets built one charm at a time, often over years and several occasions.
  • Custom earrings. Usually to match something or to use a pair of stones that has been waiting for something special.
  • Custom birthstone jewelry. Rings, pendants, bracelets and more, built around your birthstone.

Hand and Machine Engraving

Whether customizing a bespoke piece from our showroom or elevating a cherished family heirloom, our engraving services honor every detail with unparalleled artistry.

From delicate monograms and meaningful dates to custom handwriting and intricate hand-engraved script, we collaborate closely with premier master artisans to render your sentiments in metal.

We invite you to bring your piece in, where we will guide you through the process of bringing your unique jewelry vision to life.

Not Ready to Start Yet?

Join the list for new arrivals, trunk shows, and the occasional look at a finished commission.

Describe Your Custom Project

Tell us what you have in mind. There is no cost to ask and no obligation, and every inquiry is heard by the people who would actually make the piece.

Questions

Do you make custom engagement rings?
We do, and that work has its own page with more detail on stone sourcing and bridal timelines. Custom Engagement Rings
Can you engrave a piece I did not buy from you?
Yes. Bring it in and we will tell you whether hand or machine engraving suits it, what it will cost, and how long it will take.
Do you make commemorative jewelry?
Yes. We work with wedding bands, inherited pieces, and engraved remembrance pieces.
Can I do this remotely if I am not in Richmond?
Yes, though we recommend coming in-person. We can consult by phone, share designs by email, and ship your piece fully insured. Most out-of-town clients come in at least once.